A self-lead project which explored the art of title sequence through storyboarding, illustrating visual elements, and designing screens for Shakespearean play Macbeth.
Lately I've been playing with motion graphics, and through my latest project Static-Motion I began to understand the power that comes from sense of space. In the last project, I mainly focused on form exploration and pacing, and I felt that I wanted more practice planning the visual narrative. Wanting to understand elements of designing screens and storyboarding, I took on a 2-week project with guidance from my professor Doug. To finish the title sequence in motion form only after two weeks is ambitious, and my goal was not focused on finishing, but understanding the process. I wanted to think as if I would make the motion in the future and design the visual elements with a concrete storyline first. It was a challenge to create a hook of widely read play as this meant most of the audience knew the plot.
I began word mapping and created a list of iconic visual vocabularies from the play. This helped me recognize which element I wanted to emphasize and use as an overall theme of the sequence. Macbeth's excessive greed that ultimately results in many deaths became my focus. This help guide creating the visual keys and environments.