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Selected as a USA pitch participant and won the inaugural Snapchat Creative Council 2020. Creative directed from concept, design to launch with the members of the core pitch team: Makeda Loney, Cameron Carr, Brandon Lee Heard, Terrance Purdy 

Show Them Who WE A/RE aims to bridge between education, representation and Black Girl Magic on Snapchat. The platform strives to create a safer educational spaces for the young Black girls where they can see themselves in the lessons and continue to explore, challenge, and grow.
 
Show Them Who WE A/RE           
Snapchat International Women’s Day 2021
Creative Director, Visual Design, Microsite + AR Design Direction

Inaugural Snapchat Creative Council pitch winner, powered by ADCOLOR










Collaboration with
FSA
Snap, inc: Jazmin M. Burrell / Victoria Baldwin / Julia Conforti / David Chandra / Clemens den Exter / Riya Plam +

Jebbit: Melanie Kuhn / David Lam / Geoffrey McLaughlin +
From March 8-9th you can find the Show Them Who WE A/RE augmented reality lens in the carousel and on our International Women’s Day AR page in Explore. Be sure to look out for additional filters, stickers and Snap Ads across the platform throughout Women’s History Month.







©SR 2021