So A designs in details rooted in human interaction and experience. She particularly finds influence from work that challenges the traditional sense of design: beyond the grid and the ocularcentric world.
BBDO 2021-present
FCB 2018-2021
BUST Magazine 2017
Select Clients | Champion, Claritin, Snapchat, Orbit, Brown Forman, RXBAR, Kleenex, Bayer
5-9
Judge for D&AD ‘21, ‘22 and NYFestival ‘21. Invited lecturer on typographic research at AIGA, keynote speaker at the Asian Creative Festival, NY, and titled Ms. ADCOLOR 2023.
Contact
thenameissoa(at)gmail.com
Taking on collaborations + projects